Interestingness

Having spent more time on Twitter of late, I’ve been noticing a few people, companies and organisations making rookie mistakes, that I sometimes take for granted as being obvious. Okay, the first part of that is a blatant lie. I’m not on any more than I’ve been for the past two years, but the latter half of that statement remains the same. More and more people are using Twitter and other social networking tools (could this mean it’s about to peak and then begin to decline as Facebook is beginning to do? That’s for another post…), which is a good thing, however learning the best ways to use these tools is also important, especially if you want to achieve a positive return.

To aid in this, I’m going to state the obvious, or what should be obvious if you are going to be the voice of a company/organisation or self-promotion.

1. Have an avatar
Even if I have heard of you/your organisation/company, I am less likely to follow you back or take you seriously if all I see is a wee Twitter bird where your face or logo should be.

2. Tell me who you are
I would like to see a real name and a link to either a personal blog/site or your company’s. This show’s me that you’re real, what you’re about and helps me decide whether or not you might be someone who I would benefit from following back.

3. Spacing
If you have a personal account and manage a company or organisations account – PLEASE do not tweet from them simultaneously.  Chances are you are bombarding your followers with the same message twice and by doing this, you are decreasing the amount of people seeing your post. Most Twitter platforms have the ability to schedule tweets, USE IT! Put out the original tweet and schedule you’re other account to RT it at least 20 mins later or even later in the day.

Continue reading ‘Tweet sweet: Twitter best practice’